About Lilac And Lilies Boutique
Michelle DiMarco had no idea she wanted to be an entrepreneur. After college, DiMarco struggled finding a career that she was madly passionate about. She sought refuge in keeping up on the latest trends in fashion magazines and designer blogs while styling her friends for fun. Her muses ranged from Bridget Bardot to Diane Kruger and Carine Roitfeld. When a retail space opened up near her home in Florida, her mom encouraged her to take a leap of (fashionable) faith. She listened closely to her heart which encouraged her to create the Lilac And Lilies Boutique.
For nearly a decade the Lilac And Lilies Boutique has thrived as an innovative fashion boutique and lifestyle destination in South Florida and now the local fashionable-fave can be shopped globally on www.lilacandlilies.com. The luxurious and dynamic 2,300 square-foot store boasts sophisticated touches and feminine feel-good details that are mirrored for customers to enjoy online as well. Both spaces feature up-and-coming designers from New York, Los Angeles and overseas alongside community favorites hand-picked by DiMarco, who encourages women to explore new finds and relish in their own unique personal style.
Both online and in-store experiences offer unique shopping moments enhanced with personal styling, designer trunk shows and monthly special events designed to connect like-minded women. Expect to find reasonably priced dresses, tops, skirts and jackets amongst curated accessories, gifts and other stylish curiosities. The Lilac And Lilies Boutique and blog within the e-shop both serve as a resource where fashion and beauty enthusiasts can enjoy inspirational tips and tricks on health, beauty, fashion, music and GAL-preneur advice. DiMarco states, “Throughout my career, I have been fortunate enough to meet women who are doing amazing work for their communities, at work, and at home. My dream is to create a fun and creative community where like-minded women around the world team up to take center stage together.”
For more info, visit us on Instagram and Facebook or visit the boutique at 2541 East Sunrise Blvd. in Fort Lauderdale, Florida.
About Michelle DiMarco
, born in New Port Richey, Florida and raised by a single mother from Cuba, learned from an early age the importance of her roots, heritage and culture, yet to cultivate an independent spirit to evolve and successfully follow her dreams.
DiMarco graduated from Florida Atlantic University in Boca Raton with a degree in Intercultural Communications. During college, she pursued her passion for travel while spending three months in Ghana, Africa for an exclusive study abroad program. Thereafter, she continued to be inspired by exploring new places which led her to New York City to attend The Fashion Institute of Technology where she studied Creative Enterprise Ownership. After leaving NYC, DiMarco took a leap of faith and launched Lilac And Lilies, a highly curated fashion boutique in Fort Lauderdale. Over the last ten years, DiMarco has grown the brand into a shopping destination for high quality, on-trend and affordable finds for Florida’s fashionistas and beyond with a corresponding e-shop. Michelle was most recently trained by Emmy award winning producer and media coach, Amy Rosenblum.
Throughout her career as an entrepreneur, DiMarco has been able to give back in many ways as a devoted volunteer and advocate for philanthropy. She has been nominated as one of the 100 Outstanding Women of Broward County for three years in a row, benefiting The Boys and Girls Club. She is active on the board of The Humane Society of Broward County, and regularly volunteers for Kids in Distress. DiMarco is also a recipient of The Glammy Award for her community activism benefiting breast cancer research. DiMarco has been featured in WWD, New York Post, Forbes, CBS, NBC, Sun Sentinel, Boca Life, the Miami Herald and more.
DiMarco currently lives in Fort Lauderdale with her King Charles Cavalier puppy, Lily. She enjoys living a healthy lifestyle of mind, body and spirit – which makes DiMarco the successful, well- rounded businesswoman that she is today. Visit Michelle's personal website here.