toys for totsWe’re hosting a Toys for Tots toy drive. Show your support by bringing in a toy and take advantage of big savings.  It’s a win-win for everyone in the community!

Drop off new, unwrapped toys in the collection box at Lilac And Lilies:

  • Bring in 1 toy and get 10% off your entire purchase
  • Bring in 2 toys and get 15% off your entire purchase
  • Bring in 3 toys and get 20% off your entire purchase

*Exclusions apply. Cannot be applied to previous purchases, redeemed for cash, or combined with other offers. Not valid on Alex & Ani or sale merchandise. Toys for Tots drive December 1 – December 14, 2017. Discount applied at time of donation. Donations cannot be accumulated.

Alright lady, I want to ask you a very important question. It’s simple, and it’s one we don’t sit down and think about much. Here it is: What have you accomplished, and are you proud of those achievements? I recently sat down (after actually penciling it into my handy planner) to reflect on that very small but extremely loaded question.

Life can definitely get in the way of remembering our proud moments and milestones, I am the first to admit. When I was in my early 20s, I was so consumed with starting my own business that I got completely and utterly wrapped up in the process. I didn’t take the time to reflect on this huge accomplishment at such a young age.

When I look back at it now, I regret not taking the time to enjoy the moment. Recognizing the moments of growth, and even the struggles I encountered because I didn’t think this was what I was meant to do, is so very important. I remember dancing around the boutique by myself to “Just Dance” by Lady Gaga (yes, it was a top hit at the time and yes… guilty). But why the hell don’t we ever talk about our journey while we are still on the journey? How we got to where we are today, that is something to be proud of.

They don’t have to be major achievements. It could absolutely mean cooking your first pan of homemade lasagna (still trying to tackle that one) or maybe it’s buying your first house. Girl, you should be proud of everything you work for.

Sophia Amoruso (NastyGirl fame) calls these simply daily reflections of gratitude “Girl Boss Moments” and they can be as simple as saying no to something and putting yourself first to getting a raise at work or signing a new client.

When I look back at my journey as a business owner and starting out, it was a dream. I was styling bold faced names, attending Fashion Weeks in New York and Los Angles and honestly, rocking out at life. I look back on these memories fondly, but at the time I got swept away by all the distractions. I completely forgot to take it all in and simply enjoy the moment.

I get it, it’s hard when you are busy crunching numbers, designing your own life or whatever it might be. Trust me when I say that I wish I would have savored every moment. They are now gone, sketched away in my head to remember, but to never pull out to relive.

So, what am I trying to say here? Step back and take a look at your proudest moments when they are happening. Talk about them and brag as much as you want, they are yours. Live in the moment as you are as you take over the world. We need more people that are proud of themselves and living at peace by their expectations and not others.

lilac and lilies forbesToday one of my dreams came true, we were included in Forbes. The article covers how small businesses can compete with big companies during the holidays. Lilac And Lilies Boutique was among other companies such as Handsocks, Crompton Collective and St. Croix Chocolate Company. focuses on business, investing, technology, entrepreneurship, leadership, and lifestyle and garners 29,759,863 viewers a month.

Couldn’t be more more proud of our incredible team and what we have created.

Click here to read the article.

How many times in your life have you been told to ‘brand yourself’ or ‘make sure you leave a lasting impression,”? Well speaking for myself, I would have to say a million times. Girlfriend, your brand is everything – it’s who you are. It stands for what you do, and why you do what you do. Your journey as an individual is a part of your brand and your product. Be proud of it and show it!

“Your brand is what other people say about you when you’re not in the room,” is a quote that I live by religiously. Just think about it for a second. You enter a room and you make an impression. When you leave, what will people think? What will people think of your business? Are they interested? (Have I made you think today? Good!)

Day in and day out, you’re a walking advertisement of yourself and your product. Just like Anna Wintour is to Vogue and Steve Jobs was to Apple – their brands followed them and vice versa.

michelle dimarco

As a business owner, I have to keep that at the forefront of my mind. Lilac And Lilies is an expression of who I am. From the fashion and accessories, I hand-pick for the boutique, to the music we play in store, it all comes down to my brand which is essentially me.

It wasn’t always easy for me to practice this. To be honest, it was hard as hell trying to merge our two identities. I was starting a business, had just moved back to Florida and honestly still grasping with life as an ambitious young woman. There were lessons I learned and some that I am still learning.

If I haven’t made it abundantly clear, shaping your personal brand is extremely important. Below are some personal tips that have helped me out, and I want to share with my favorite people:

1. Understand yourself and be true to who you are

Honey, you do not, and I repeat, do not want to build YOUR personal brand around something you are not. Can you just imagine how exhausting that would be? You would have to act a certain way, appear a certain way, and say certain things every day, regardless of how you felt about it. Damn, I am already winded just thinking about that. More wine, please! Be you and be authentic. That is what will ultimately lead to success in the long run.

2. Pitch, pitch, pitch yourself

Yes, you heard me. Pitch YOURSELF. Not your company or product, but the genuine and amazing you. I would recommend starting with some speaking engagements or applying for industry awards. These are opportunities to be seen and heard while also building your freaking amazing credibility. Viewers will begin to make a connection with you and be interested in what you are offering. Start small, and keep building. When I speak at events, I speak from the soul. I share my true opinions. If I can make at least one connection with someone in the room then I have succeeded.

michelle dimarco

3. Make your online presence remarkable

I don’t think it comes as any surprise that I have to mention social media or even the World Wide Web (Do people still call it that?). These days you can find anything online, and I mean anything including you. How does your online presence look? Is it something you yourself would be interested in? Social media is what people confide in when they want to get to know somebody. Do your channels represent you truly? Do they present you in the best light possible? It is always a good rule of thumb to never put something online that your grandmother wouldn’t approve.


black friday sale

Lilac And Lilies Boutique will host a Black Friday shopping soiree featuring up to 40 percent off on store merchandise from 8 a.m. to 8 p.m.

Early risers looking to “gently” loosen their purse strings are invited to arrive as early as 8 a.m. for coffee and pastries compliments of Brew Urban Cafe, a local café that offers an assortment of crafted coffees and teas. Lilac And Lilies will offer a 40 percent discount until 11 a.m., as well as first dibs on designer duds from Veronica M., Blank NYC and Chaser.

From 11 a.m. to 3 p.m. shoppers will receive 30 percent off store purchases, and from 3 p.m. to 8 p.m., shoppers will receive 20 percent off. To sustain the spirit of Black Friday (energy), shoppers are invited to indulge in complimentary mimosas from Miami Cocktail Company and snack on hummus from Hope Hummus while diving into $10 and $20 bins. Guests will also relish in 80 percent off all sale items.

Lilac And Lilies Boutique continues to ring in the holiday cheer by hosting American Express’ Small Business Saturday shopping experience on Saturday, November 25th. From 10 a.m. to 7 p.m. shoppers will enjoy up to 80 percent off select store merchandise with complimentary sips and sweets from Miami Cocktail Company and delectable hummus from Hope Hummus.

In addition to a free gift with store purchases, attendees will be entered into a raffle for the chance to win seasonal favorites from Hanky Panky, Rewined Candle, Veronica M., SPANX and L*SPACE.

The New York Post wrote an article insisting Fort Lauderdale is simply “better” at life than Miami. I may be bias about our sunny slice of paradise, having lived here in South Florida for my entire life, but yes Fort Lauderdale can out-magic the Magic City any day of the week.

I know this because I have made it my mission to eat, drink and experience all that Fort Lauderdale has to offer. However, I still find major hidden gems every day sprinkled throughout this thriving not-so-little town of 167,000.

Most of these gems are nestled along Las Olas Boulevard which I consider the very heart and soul of Fort Lauderdale. Stretching from the beach and rising over the Intracoastal Waterway with magnificent views of million dollar homes and spectacular yachts, Las Olas continues downtown with fabulous shopping, dining and sight-seeing along the way.

Set aside a Sunday and stroll down the strip. I’ve rounded up the boulevard’s must-sees and what to wear so you nail that perfect Insta!

  1. Louie Bossi. Need I say more? This restaurant’s atmosphere is to die for. I mean who wouldn’t want to feel like they are a part of the movie, Secret Garden for an hour? Sit in the charming courtyard complete with string lights and a picturesque gazebo. Chef Louie Bossi is all hands on at this gem and you can tell with each bite. Pair his authentic flare with a chilled bottle of rose, and this place is perfect for any girl’s night, celebration or just to escape. If you’re going out with the girls, pair it with our Lost & Wander cable knit sweater and Blaque Label shorts (Vespa not included…sadly). Yes, we are in that awkward stage where we can wear sweaters and shorts and it still be acceptable. Or if you’re feeling a little casual for the day and want to lounge around a wine barrel (I do it all the time too, don’t worry) wear our On The Road pants. They are the most comfortable pair of pants on the market.hidden gems of fort lauderdalehidden gems of fort lauderdale
  2. Feeling artsy? Try heading down to the oldest art gallery in Fort Lauderdale, Las Olas Fine Arts gallery. Including 40 award-winning international artists such as Fortier, seductress Paquet, the witty Seguin and other amazing artist. Like I said, this gallery has it all. You can scan artwork made from oils, acrylics and bronzes (talk about a girl’s dream). Want to take this gallery on for a date night? Try our emerald velvet green dress from the sought-after brand, Lost & Wander embellished with the Kendra Scott earrings. I promise you this little spot will win you over, just like it did me.hidden gems of fort lauderdale
  3. Want to hear some good tunes? Swing by the fire pit at YOLO on weeknights for some live music (Yes, I said fire pit girl). This lively spot is a longtime staple on Las Olas with a happening bar and outdoor lounge. This hotspot not only gives the palate a divine taste but it also serves as a great backdrop for your next instagrammable moment. Do you want to make an even bigger impression? Make those heads turn at YOLO with our Blaque Label black dress and sunglasses for your next brunch.

hidden gems of fort lauderdale





march-events-featuredJoin us at Lilac And Lilies for an eventful November! Please see our event schedule below. Please note, event details are subject to change. Please call the store at 954.530.3109 for questions.

November 11, 1:00 – 4:00pm

Kendra Scott Trunkshow

  • Shop hundreds of Kendra Scott pieces
  • Receive exclusive Kendra Scott gift box
  • Mimosas and sweet treats
  • 40 giveaways
  • Free entry for a chance to win a Kendra Scott Statement Necklace

November 24

Black Friday

  • Entire store up to 40% Off
  • 40% Off: 8am – 11am
  • 30% Off: 11am – 3pm
  • 20% Off: 3pm – 8pm
  • Up to 80% off sale merchandise
  • $10 Bins
  • $20 Bins
  • Complimentary coffee

November 25

Small Business Saturday

  • Sweet treats & mimosas

Join us for a special Kendra Scott Trunkshow at Lilac And Lilies Boutique. Shop hundreds of beautiful pieces from the popular designer while you enjoy sweet treats and mimosas. Get an exclusive Kendra Scott gift box with your purchase. Plus, we have 40 giveaways and an amazing raffle for your chance to win 1 of 4 Kendra Scott statement necklaces.


Lilac And Lilies Boutique
2541 East Sunrise Blvd
Fort Lauderdale, FL 33304


Saturday. November 11th
1 p.m. to 4 p.m.


Fall fashion in South Florida can be tricky. It can be hot and muggy and throw your wardrobe completely off. The good news is you can build great outfits from items you may already have in your closet. We welcomed the CW to our boutique to shoe how easy it can be done. Watch how we incorporate sweaters, lightweight jackets, denim jackets and shapewear to create trendy looks for fall.