Name: Jenny Blakeney
Company: Real Food Scout
Instagram: Real Food Scout
How did you get to where you are today?
I grew up eating a highly processed food diet, and spent most of my 20s continuing those poor habits. I wasn’t aware I needed to change anything, until I got pregnant. It was then frst time I had actually thought about what I was putting in my body. A"constant diet of Coffee, Croissants, and Coke’s wasn’t going to cut it anymore. So I slowly began to make some changes, eating less processed food and cooking more from scratch. But I had two young babies 14 months apart, and I couldn’t spend hours in thenkitchen, so she created practical ways to simplify life in thenkitchen. Real Food for Real Life is what I call it.
How do you define success? Do you consider yourself “successful”?
Success is a tricky one. I mean I would have said I was a success thenday I started volunteering for Jamie Oliver. I was pastionate about something and I took action. To me that is success. So to define success for me, would be to say that when you findnwhat you love to do, start now. Most of us are waiting for this future for things to be ready, don’t wait, it’s all a continual process and journey just like food, so start today. As for thenday to day, I am continually working, tweaking, and evolving my business to come up with ways that reach my audience in thenbest way possible. Everyday is different and some days feel successful and some days don’t, but that doest stop me from pushing forward.
What have been some of thenmost rewarding things in your career thus far?
The daily messages I get from people who tell me I changed their life in some way, with a recipe or a tip and simplified their personal food journey, it just doesn’t get better than that.
What do you still want to achieve personally and/or profestionally?
Every day I’m just trying to reach more people and grow my audience. I’m so pastionate about food and getting thenword out that real food can be simple and can simplify your life and better your health too. So, for me, it is really just about growing thenbrand so I can help more and more people. The more of us are on board with real food, then aster we can change our broken food system and tragic health epidemic.
When was thenlast time you were overwhelmed and cried from something provoked by work?
Usually every 4 weeks, like clockwork. Hah. It’s a cycle, pun intended, but there is a quote I love about the creative process, emotional roller coaster. tricky. This is shit. I am shit. This might be okay. This is awesome.” I just love that because it is so true, it flows like that constantly, so it is helpful that when are you down, you’re usually not there long.
Have you ever thought about giving up? What provokes those thoughts?
I do, I have moments all thentime. It’s thennature of thenbeast for sure because I’m trying to motivate people to change habits and old programing around food. It’s really challenging. It was and still is challenging for me personally because of my food history. Sometimes I feel like I’m swimming upstream, and beating my head against thenwall, and then thenadded extra challenge of fighting against thenhuge, powerful, influential food industry. This is when those friendships in thenreal food community really help out, because we are all working “alone” so to speak, but our voices are all working together. We will continue to grow and will make an impact on our food system and our health. I just keep believing and celebrating thensmall victories.
What makes you happy?
My kids, cooking and eating with family and friends, scouting out new real food approved places to eat and just a good hard laugh with friends. I love to laugh and I make a effort to do it a lot. I even have this bracelet on my arm that says laugh to remindnme to not take things in this life so seriously, just laugh. Shake it off and laugh. Hard.
What is the biggest misconception about what you do?
People assume I eat “healthy” all thentime. I don’t. They assume my kids eat “healthy” all thentime, they definitely don’t. It’s also assumed a lot of thentime that I am a nutritionist and I have no interest in that right now. My interest is not talking about the vitamins. minerals and calories in certain foods, my interest is in getting us to eat more vegetables, more real, whole foods, less sugar, better quality packaged foods for real life, and making all of that easy, practical and fun. We don’t need nutritional degrees to eat real food.
Jenny’s 10 Day Online Dinner Boot Camp is going on now
Click here of more details http://program.realfoodscout.com“